Irina Hollatz is the founder of rightWFM and the creator and host of the WFM Unfiltered podcast. For more than 15 years, she has led workforce planning for enterprise contact centres and retail operations across EMEA, APAC and North America, scheduling thousands of frontline staff under strict statutory labour directives and multi-country collective agreements.
rightWFM wasn’t built from theory or slide decks. Irina started directly on the contact centre floor – calculating queue intervals, building shift rotas, and managing intraday crises. Having seen workforce management from all three perspectives—as an in-house operational leader, an enterprise deployment consultant and a software vendor practitioner—she founded rightWFM to provide the practical, independent guidance the industry is missing.
Together with co-founder Lars Hollatz, rightWFM pairs frontline operational leadership with deep technical knowledge – doubling the team’s senior experience. While Irina leads operational diagnostics and shift ergonomics, Lars brings software engineering depth, queue mathematics, and systems architecture to ensure technology and algorithms actually hold up under real-world pressure.
Our advice is driven purely by operational fit and lasting performance. We fix the persistent disconnect between software algorithms and frontline reality – and we stay until it works.